Do we choose what we like, or do we like what we choose?

A new article by Katharina Voigt, Stefan Bode (Melbourne School of Psychological Sciences) and Carsten Murawski (Brain, Mind & Markets Lab) describes how our willingness to pay for goods is influenced by our previous choices. The article was recently published online in the journal Journal of Experimental Psychology – Learning, Memory and Cognition. The article is available online.